As you’ve probably noticed, we’ve updated our brand to better reflect the quality of care we bring to you every day. Over the past year, we’ve been strategically transitioning to a new look that we hope you find even more welcoming. And recently, we finished the last phase of our transition, and our awesome new look even won an award!
A few weeks ago, our branding campaign won two Genesis Awards from the Communications Association of the Southern Tier, and we were thrilled for our marketing team at Idea-Kraft. They have been amazing partners in building our new brand, and we were thrilled to have their hard work recognized.
Our new logo represents what we strive for every day: to keep your smile bright and happy! And our tagline takes that a step further. “It’s personal” is a motto we live by in each of our four locations. We want to know you and your family and we want you to know us. Our relationship with the communities we serve is paramount, and that personal interaction is what drives us in all we do.
From our new logo and tagline, to our bright new website and shirts, classy photography, and brand new signage at our offices, we are excited to live our new look. The new signage was only recently finished, and we think it looks great. But more than that, we hope you like it, and we hope you feel the welcome every time you step through our doors.
We’re grateful for the opportunity to work with you to keep your smile healthy and happy, and we hope to see you soon.
